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Value Shift: Why Companies Must Merge Social and Financial Imperatives to Achieve Superior Performance by Lynn Sharp Paine,

Do values business financial services and social responsibility have any place in the profit-driven corporate world? Just ask the employees business financial services and stockholders of Enron. Even before the Enron disaster, however, the business sections of newspapers were filled with stories about companies such as Bridgestone, Sotheby's, business financial services and Microsoft, whose reckless or irresponsible practices business financial services and standards had jeopardized both their profits business financial services and their futures. In "Value Shift, renowned Harvard Business School Professor Lynn Sharp Paine reveals that corporate social responsibility makes for more than good public relations; it is a powerful tool for achieving superior performance business financial services and generating greater profits. She takes a realistic look at the new role that private industry will play in public service in the years ahead business financial services and explores the increasing importance of corporate values in maintaining the long-term profitability of companies. Professor Paine describes how, recent news reports notwithstanding, many companies in the United States business financial services and around the world have already placed increased emphasis on values business financial services and corporate citizenship. She explains the motivations behind this turn to values, analyzes its impact on management practice, business financial services and presents guidelines for developing a "corporate conscience." The most striking feature of this eye-opening expose is its hardheaded appraisal of the growing body of evidence showing that a values-based orientation is very good for business. It also offers pointers on how managers can anticipate business financial services and avoid "gray area" dilemmas, formulate conscientious responses to incidents that will also serve the organization's goals business financial services and interests, business financial services and take a more active role in strengthening their company's publicimage. Companies that adhere to basic values benefit from more effective risk management, more efficient organizational functioning, increased market attractiveness, business financial services and greater investor confidence.
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