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Career Warfare: 10 Rules for Building a Successful Personal Brand on the Business Battlefield by David D'Alessandro,

In "Career Warfare, David F. D'Alessandro, the bestselling author of "Brand Warfare, has written a business classic: an insightful business financial services and delightfully frank book about achieving professional success at a high level. What really defines those who get ahead? Hard work business financial services and accomplishments will only get you so far. If you intend to compete at the levels where the competition gets really ferocious--where everybody is hard-working business financial services and accomplished--you need a much more subtle weapon. According to D'Alessandro, the CEO of John Hancock Financial Services, you cannot win without the kind of reputation or "personal brand" that convinces powerful people to trust you. D'Alessandro, a keen observer of the unwritten rules of organizational life, shows how personal brands are built out of people's day-to-day behavior in even the most insignificant moments. He also demonstrates what a battle it is to build a good one. It is a battle even to be noticed early in your career; it is a battle not to become dangerously arrogant later on. You constantly have to defend your brand from the sniping of your enemies, the indifference of your bosses, business financial services and your own worst impulses. "Career Warfare will help you to win these fights at every stage of your career by showing you how toLook beyond your own navel Make people want to take a chance on you Get your boss to promote your "personal brand" Decide when to stay in a bad job business financial services and when to leave a good one Recognize the types of organizations that will keep you from rising Pull away from the pack in mid-career And much more Using vivid stories from his own rise through the organizational ranks, D'Alessandro offers shrewd advice for disarming the people who holdyour career in their hands business financial services and introduces a remarkable cast of characters along the way. You'll meet the corporate chairman who gave himself a speech impediment, the account executive who sang opera for a president, business financial services and the job candidate who washed her face with a pancake.
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