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Cases in Strategic Marketing by Lew G. Brown,

This casebook offers a collection of 40 decision-focused real cases that can be analyzed from a functional perspective as well as from a corporate strategy level. The cases provide a variety of strategic marketing situations which cover the spectra of large business financial services and small, public business financial services and private, product business financial services and service, domestic business financial services and international companies, business financial services and involve "all" functional areas--Target marketing business financial services and Segmentation; Buyer Behavior; Industry structure; Environmental analysis; The marketing mix; Customer service business financial services and satisfaction; Financial analysis; business financial services and International. Appendices cover case analysis business financial services and financial analysis. Categorizes cases according to: Segmentation business financial services and Buyer Behavior; Industry Structure business financial services and Competitive Analysis; International; Product; Price; Promotion; Supply Chain business financial services and Distribution; Ethics business financial services and Social Responsibility; Comprehensive Cases. B>" For Marketing managers business financial services and strategists.
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